Brand Style Guide
Why have a brand style guide? The most successful companies in the world are the ones with strong branding. Coke, Apple, Nike are just a few examples. These companies each had a strong product …but there are a lot of companies with strong products but poor branding, and you’ve never heard of them. Good, strong consistent branding is what puts – and keeps – your business and its products in peoples’ minds.
The CraneWerks Story
CraneWerks was founded in 1997 with the idea of leveling the playing field in a US material handling market dominated by huge overseas corporations. By establishing a national network of partner dealerships, CraneWerks was able to buy in volume, restoring competitiveness to small and mid-level American companies in the space. In the decades since, we’ve worked hard to expand our portfolio and maintain our edge.
CraneWerks has developed a Brand Style Guide to govern the use of digital assets associated with font, logo, color scheme, graphic content and brand voice.
CraneWerks Logos
Graphic Elements
