In the late 1990s, CraneWerks noticed that the American crane industry was in trouble. Big overseas companies were making huge inroads into the US market by setting up their own sales networks. Their seemingly unlimited resources and capabilities made it increasingly difficult for independent US dealers to stay competitive.
Against that backdrop, CraneWerks was founded in 1997 with a vision: give independent American dealers a chance to compete in their own backyard by giving them the opportunity to say “Yes” to all their customers’ overhead material handling needs.